In-game Advertising
Michael Dowling, general manager at Nielsen, said the technology is far more advanced than the People Meter, the device used by Nielsen Media Research to monitor the nations television viewing habits. The technology may involve a non-audible code inserted into the game that would be picked up by a Nielsen device. Nielsen is currently in negotiation with several game studios to insert the code in their next generation of titles. According to Dowling, Nielsens efforts will track not just impressions, but game play itself.
The article goes on to give a couple other examples of developing in-game advertising technology.
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Anyone remember all the shit that erupted over the in game Mcdonalds in The Sims Online?
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See, i think that has potential. The sims could make it so if you eat mcdonalds every day, you get fatter over time. This could be used to encourage excercise in game, which would balance out one's weight, and promote healthier lifestyles.
Then again, i dont play the sims, because i'm not a fucking loser.
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