In-game Advertising

50
In-game advertising has come up a few times here over the years as something we all expect to become popular sooner or later. It never really seemed to materialize into anything really big. Perhaps things are about to change though... Nielson Entertainment Media (The company famous for their TV ratings system) announced a little while ago that they are partnering with Activision.

Michael Dowling, general manager at Nielsen, said the technology is far more advanced than the People Meter, the device used by Nielsen Media Research to monitor the nation’s television viewing habits. The technology may involve a non-audible code inserted into the game that would be picked up by a Nielsen device. Nielsen is currently in negotiation with several game studios to insert the code in their next generation of titles. According to Dowling, Nielsen’s efforts will track not just impressions, but game play itself.

The article goes on to give a couple other examples of developing in-game advertising technology.

Steve Gibson is the cofounder of Shacknews.com. Originally known as sCary's Quakeholio back in 1996, Steve is now President of Gearbox Publishing after selling Shacknews to GameFly in 2009.

From The Chatty
  • reply
    August 25, 2004 12:22 PM

    Anyone remember all the shit that erupted over the in game Mcdonalds in The Sims Online?

    • reply
      August 25, 2004 12:39 PM

      See, i think that has potential. The sims could make it so if you eat mcdonalds every day, you get fatter over time. This could be used to encourage excercise in game, which would balance out one's weight, and promote healthier lifestyles.

      Then again, i dont play the sims, because i'm not a fucking loser.

    • reply
      August 25, 2004 1:03 PM

      Wizard needs food Double Quarter Pounder with Cheese badly

Hello, Meet Lola