Game Product Placement
What's more, fans seem to be taking the ads in stride, as another reflection of pop-culture reality. ''In games like Crazy Taxi, product placement is so excessive that it almost feels like a joke,'' says Bryan Younce, a 24-year-old gamer in Los Angeles. ''It just seems like the natural course of things.'' Adds Heather Berry, editor at Happypuppy.com, a gaming fan site, ''If gamers like the game, they don't care about the product placement.'' ...