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Disney pulls the plug on both Marvel: Avengers Alliance games [UPDATED]

You'll be able to play both games until September 30, but as of today no purchases or downloads will be accepted.
David Craddock
David Craddock
4

Update: 7:16pm Pacific

A Disney representative contacted Shacknews to provide context for why Marvel Avengers Alliance 2, in particular, will go dark along with its predecessor later this month.

"For more than four years, Marvel: Avengers Alliance has been one of DCPI’s most successful games created for Facebook, and our hope was to continue the series with Marvel: Avengers Alliance 2, but the title has not met our performance expectations. As a result we have decided to focus our efforts on new game experiences."

Original story follows

Disney has announced the imminent shutdown of both Marvel Avengers Alliance and its sequel on all platforms. No downloads or purchases will be accepted as of today, although both games will remain active until September 30 (via Kotaku).

"We greatly appreciate the passion and support of all our players. This was a difficult decision, but we plan to focus our efforts on new games for our fans and community. Thank you for playing," Disney wrote on the game's Facebook page and its website.

The company provided more detail in an FAQ. "At this time, we are shifting our development focus towards other online and mobile play experiences, and a growing selection of Disney Mobile apps. We deeply appreciate your enthusiasm and loyal support for Marvel: Avengers Alliance and sincerely hope you will continue to enjoy the large variety of online and mobile play experiences Disney offers, and will bring you soon."

Marvel Avengers Alliance launched on Facebook in March 2012 and transitioned to a wide array of other platforms including iOS, Google Play, Windows Phone, and Amazon. It fostered a healthy community of fans excited to delve into a more complex experience than the glut of Mafia, Farmville, and Candy Crush clones that typically define social media games.

The sequel, Marvel Avengers Alliance 2, launched just six months ago sporting 3D graphics.

Many players are taking umbrage with Disney's decision to pull the rug out from under a four-and-a-half-year-old franchise in which many are still investing money. "So you’re shutting it down to focus on other games, why would any of us play any new games you release knowing what you did with this one?" one commenter asked.

Long Reads Editor
Long Reads Editor

David L. Craddock writes fiction, nonfiction, and grocery lists. He is the author of the Stay Awhile and Listen series, and the Gairden Chronicles series of fantasy novels for young adults. Outside of writing, he enjoys playing Mario, Zelda, and Dark Souls games, and will be happy to discuss at length the myriad reasons why Dark Souls 2 is the best in the series. Follow him online at davidlcraddock.com and @davidlcraddock.

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