Humble Indie Bundle 2 Concludes, Collects Over $1.8M
The DRM-free, "pay what you want" bundle featured a number of high-profile independently developed games for PC, Mac, and Linux, in support of indie developers, the Electronic Frontier Foundation, and the Child's Play Charity. Users were able to divide their donations to share between developers and charities or to give the entire lump sum to any one specific group.
According to the offer's official site, 232,849 bundles were purchased with the majority of buyers opting for the Windows versions of each included game. The average donation for the bundle settled at $7.83; however, Linux users appeared to be the most charitable with an average donation of $13.76.
On December 22, the offer was sweetened when event organizer Wolfire Games announced that bundle purchasers would also receive the six games offered in the 2009 Humble Indie Bundle, as a bonus for their contribution. Hopefully this isn't the last we've seen of the Humble Indie Bundle.
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So... would that amount of money be considered a success? It's a good chunk of change, but when divided among a bunch of devs? I dunno.
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It wasn't divided among a bunch of devs. You could choose to split the amount paid between Child's Play, the EFF or the devs, or all of it to a single entity if you wanted.
I think the success here is "pay what you feel these are worth", and people actually paid more than $0.01.
It's almost 2 million dollars for easily pirated, non-DRM games that wasn't there before. -
Well considering the marketing outlay required would have been minuscule and people could just 'try' the DRM free games I'd say its a success financially and socially.
They don't have to do much if anything at all to the titles so they're making money for little effort. If you had a game to do that with wouldn't you be happy with some extra press and coin?
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