Activision Not Ready to Give Up on Tony Hawk
Hirshberg attributed the recent struggles of the Tony Hawk games to technical problems in Tony Hawk: Ride resulting from its innovation with the board peripheral. And on the slow start for the recently released Shred, he said that the jury is still out, "because we are marketing it to kids, and it makes a great gift, and the gift-giving season has already begun."
Whether or not sales of Shred make a comeback, Hirshberg does seem aware that the formula in these past two games isn't clicking to the expected degree. "I think we have to ask all the smart questions and make some smart moves in terms of innovation to see if we can recapture people's imaginations," he said. After the post-launch layoffs at Robomodo, it seems likely that part of that process involves handing the franchise over to a new creative team.
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What do all teen-aged skaters love? Middle-aged skaters who used to be big back during the Clinton administration because skating is all about the establishment. I'm not up on sidewalk surfing but maybe they could find a bit younger and cheaper replacement.
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Is skateboarding even still cool? I thought it was just a phase, like Elvis and hippies.
I'm not much of a STREETHOOD guy, but I think parkour is fascinating. Maybe someone should make a game about that instead. Or a sequel to such a game if one has already been made. Brilliantly made I might add, with great aesthetics and- ah bull, you know what I mean.
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